Marketing Optimizer

Marketing Optimizer

4.5 / 5 6 reviews

Average Ratings

6 reviews
  • 4.5 / 5
  • 4.5 / 5
    Ease of Use
  • 5 / 5
    Customer Service
  • Features
  • Value for Money

Product Details

  • Starting Price
  • Deployment
    Installed - Mac
  • Support
    24/7 (Live Rep)
    Business Hours

Vendor Details

  • Marketing Optimizer
  • Founded 2001

About This Software

A CRM software package that focuses on speeding up the sales cycle, increasing targeted traffic, and decreasing cost-per-lead. Marketing Optimizer empowers digital marketers with the tools and reporting to continually improve their lead generation campaigns. Marketing Optimizer integrates with all popular website testing, web analytics, and landing page optimization software.

  • A/B Testing
  • Activity Tracking
  • Analytics / ROI Tracking
  • Auto-Dialing
  • Auto-Responders
  • Behavior Driven Rules
  • Bounce Tracking
  • CAN SPAM Compliance
  • Call List Management
  • Call Management
  • Call Recording
  • Campaign Management
  • Campaign Segmentation
  • Cataloging / Categorization
  • Channel Management
  • Click-Through Tracking
  • Commission Management
  • Contact Database
  • Contact Management
  • Contract Management
  • Conversion Tracking
  • Customer Database
  • Customer Service Analytics
  • Customer Support Tracking
  • Customer Survey Creation
  • Customizable CTAs
  • Dashboard
  • Data Management
  • Drip Campaigns
  • Dynamic Content
  • Email Marketing
  • Email Response Control
  • Event Triggered Actions
  • Event Triggered Email
  • FAQ
  • Field Sales Management
  • Goal Tracking
  • Image Library
  • Keyword Tracking
  • Knowledge Management
  • Landing Pages / Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Management
  • Lead Nurturing
  • Lead Scoring
  • Lead Segmentation
  • Live Chat
  • Mailing Frequency Limits
  • Mailing List Management
  • Marketing Calendar
  • Multi-Campaign
  • Multi-Variate Testing
  • Multiple Site Management
  • Multivariate Testing
  • Newsletter Management
  • Opportunity Management
  • Pageview Tracking
  • Performance Management
  • Performance Metrics
  • Pipeline Management
  • Proposal Generation
  • Prospecting Tools
  • Referral Source Tracking
  • Referral Tracking
  • Request Escalation
  • Routing
  • Sales Forecasting
  • Sales Intelligence
  • Search
  • Search Marketing
  • Self Service Portal
  • Site Search Tracking
  • Social Marketing
  • Source Tracking
  • Spam Check
  • Subscribe / Unsubscribe
  • Subscription Services
  • Survey Management
  • Template Management
  • Territory Management
  • Time on Site Tracking
  • Unsubscribe Database
  • User Interaction Tracking
  • WYSIWYG Email Editor
  • Website Visitor Tracking
  • XML / RSS

Marketing Optimizer Latest Reviews

Automatically translated. Show original review

Marketing and Sales Managers Best Friend

4 / 5
Ease of Use
5 / 5
Customer Support
Value for Money

Comments: I recommend this product to all marketing and sales managers. Using the Aim system has helped our marketing and sales departments be able to truly track where we need to allocate our marketing budget. This has been a great communication tool for both of these departments. Before using the Aim system these two departments would waist time pointing the finger at each other when our sales dropped. Now if our sales drop, we are able to quickly determine if our campaigns have lost momentum or if our sales reps are just not closing.

Pros: All sales reps view data differently, what information one finds important might not be important to the the other. The user interface on this system is great! Our sales reps really like the way it allows them the ability to place the fields they find most important right where they want them. They also like how they are able to select criteria that allows them to capture important information on each lead. This helps them get a good feel for what the contact is looking for or experiencing at the moment. From a sales managers view point, this system is all I need to be able to effectively run my team, allowing me to be able to see which rep is taking which call, how long they are staying on the phone with each contact, and what their actual closing ratio is.

Cons: Usability was a problem for some of the guys at the beginning. This wasn't a problem with the system itself but reflected more on the guys learning how to use it. Since learning how to correctly work the system, we haven't experienced any more problems.

Automatically translated. Show original review

AIMcrm is not only easy to use, but it is also incredibly powerful in it's design.

5 / 5
Ease of Use
5 / 5
Customer Support
Value for Money

Comments: AIMcrm is not only easy to use, but it is also incredibly powerful in it's design. It has an intuitive interface that is simple to learn, so for a beginner, it is a piece of cake to get up to speed. AIMcrm also tackles complex data management and tracking. The tools in AIMcrm for these purposes are also easy to learn and use. Many ideas that would take custom programming, AIMcrm has already thought of and included in it's design. You can capture, track and distribute data in just about any way you can imagine while also being able to automate the whole process. In short, AIMcrm is a terrific system and a fantastic value. For it's vast functionality, it is the best deal when it comes to web based crm software. Through our research and shopping, it is the most competitively priced software if it's kind on the Internet.

Pros: Easy, intuitive interface.
Makes tracking clients simple and effective.
Easy, yet powerful form building tools for data capture.
Great customer service.
Fast load time for a web-based application.
Highly customizable.
Strong automation functions.
Scalable, especially if you want to resell lead data.

Cons: Seriously, none thus far and we have been customers for almost a year.